Blog Article

Why We’re Not in the Magic Quadrant (and Why We Don’t Care)

Posted by Grey Johnson on December 30, 2016 6:56 am

Confession time: Wireless Analytics is not — and never has been — in any of the Gartner Magic Quadrant reports for Managed Mobility Services. That’s not to say we would have ranked poorly in the Magic Quadrant. We’ve just never been featured at all in the past.

We don’t think our absence from the Magic Quadrant says anything about how we can help companies like yours save money on mobility and empower your increasingly mobile workforce to work productively wherever they may be. Nevertheless, we do get asked about it often.

So we thought it was only fair to offer our take on the Gartner Magic Quadrant and why we believe it may not be the best tool for choosing a managed mobility services provider.

Consumer Reports for Managed Services

Not too long ago, if you wanted to buy a lawnmower, a refrigerator, a camera, or make any other pricey purchase, your best source for objective data comparing products and brands was Consumer Reports. You probably remember pouring over the magazine’s rigorous test results (or if you’re younger, watching your parents) before pulling the trigger on an expensive appliance.

While Consumer Reports still exists, its influence has waned in the era of Amazon reviews. But at the enterprise level, anyway, its spirit lived on with the Gartner Magic Quadrant.

Many IT departments had gotten in the habit of relying heavily on Magic Quadrant reports when researching vendors in unfamiliar industries. And we admit; they were convenient. With an instantly-understandable graphical tool and exhaustive analysis of each of the chosen vendors, the Magic Quadrant had the allure of a one-stop shop for vendor research.

If you’re choosing, say, data center backup software or cloud storage services, and need some ammunition to justify your decision, you could do worse than the Gartner Magic Quadrant.

However, when it comes to managed services providers, what does it mean when a vendor is entirely missing from an enterprise report like the Magic Quadrant?

Absence ≠ Incompetence

To have been featured in the most recent version of the Gartner Magic Quadrant (October 2015), a managed mobility services provider must (among other requirements):

  • Manage at least 600,000 smart mobile devices.
  • Support at least 15 percent of their installed base outside their home region.
  • Manage wireless devices in at least three of these five regions: Asia/Pacific, Latin America, the Middle East and Africa, Europe, and North America.

In other words, Gartner only looked at the “big names” in the Managed Mobility Services industry (and as we have written about before, a big name is not always the best fit).

Not being a big name by Gartner’s estimation doesn’t mean a managed mobility services provider like Wireless Analytics will provide inadequate service. It just means Gartner decided it needed to set a cut-off point somewhere.

Remember, managed mobility services is a relatively young industry. Companies are entering and exiting, dividing and consolidating. It remains to be seen which vendors will truly deserve Gartner’s attention in the long run. (Wireless Analytics, meanwhile, has been going strong since the flip-phone era.)

What to Look for in a Managed Mobility Services Provider

While the Gartner Magic Quadrant has been a tempting shortcut in the past, it may have overlooked a smaller vendor that is a perfect fit for your company. Nor should you focus entirely on the “household names” in the industry. Among other reasons, there really aren’t any household names in this young field.

A little while ago, we wrote about the five key things to look for when shopping for a managed mobility services provider. None of the five are an appearance in the Gartner Magic Quadrant or a well-known brand. We encourage you to read the entire article, but here are the main points:

  • A track record of longtime customers.
  • Good reviews on social media.
  • 24-hour international support.
  • Integration with your existing services.
  • High-quality “white glove” service that matches your corporate culture.

We’ve shared our thoughts on the Gartner Magic Quadrant. Now, what are yours? Do you think it’s been a useful tool for finding a managed mobility services provider? Let us know!

  • Keywords:
  • Enterprise Mobility
  • Gartner Magic Quadrant
  • Managed Mobility Services
  • Mms
  • Mobile Devices
  • Mobile Workforce
  • telecommunications
  • Wireless Analytics
  • Industries: