Blog Article

How to Increase Your Revenue with Managed Mobility Services (MMS) - Part 1 of 3

Posted by Chris Maggio on October 25, 2016 11:00 am

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How to Increase Your Revenue with Managed Mobility Services (MMS)

Part 1 of 3: What Is Managed Mobility Services and Why Your Customers Need It

With mobile connectivity firmly entrenched as a business necessity, managing mobile workforce environments has become increasingly complex. Overseeing device procurement, negotiating service contracts, and providing efficient end-user support, among other activities, can be difficult to optimize for non-experts. For this reason, many enterprise organizations engage with third-party Managed Mobility Services (MMS) providers such as Wireless Analytics to help manage enterprise mobility.

Enterprise mobility has expanded far beyond inventory and expense management supported by traditional telecom expense management (TEM) vendors. MMS encompasses all aspects of the mobility lifecycle, from carrier contract negotiations to secure and green device retirement. These services include:

  • Sourcing, which includes procurement, carrier negotiations/carrier management
  • Help Desk support, which includes triage, break-fix, warranty exchanges, and application management (such as MobileIron, Airwatch, proprietary apps, etc.)
  • Finance component in terms of allocating device spend to individual business units, departments and divisions
  • End-User education via email statements that break down usage and spend into 37 categories and teach best practices
  • Project Management in terms of technology deployments, onboarding and project implementation

Reports show that most companies are now spending a greater share of their telecom budget on mobile services than on any other telecom expense. And the lack of systems, staff, and expertise necessary to effectively manage enterprise mobility has driven a big demand for managed mobility services. According to Gartner, the MMS market is expected to grow from $4.4 Billion in 2015 to $6.2 Billion by 2018.

When thinking about the value that you could deliver to your customers through MMS, consider the fact that many enterprises do not take into account the Total Cost of Ownership (TCO) when evaluating their mobility deployment and strategy. According to a recent Redshift Research survey of 500 US IT decision makers with control over their company’s mobility spending, the TCO of mobility is made up of the following:

  • Carrier Charges – 48%
  • Hardware – 21%
  • IT Resources – 15%
  • Additional Services – 10%
  • Security – 6%

The average cost of enterprise mobility is estimated at $1,840 per employee mobile device per year. With proper mobile control, $480 could be saved per device annually. If a customer has 1000 devices, that’s an annual savings of $480,000! Wireless Analytics is typically able to reduce a customer’s annual mobility spend by 20-40%. Think about some of your customers who could benefit from this ROI!

Another value-add that you could deliver through MMS is the security of your customers’ corporate data in the mobile environment. According to Redshift, 28% of U.S. companies reported a mobile security breach in the last 12 months. Wireless Analytics is fully integrated with the leading Mobile Device Management (MDM) software providers to deliver mobility protection.

Overall, managed mobility services deliver on the following:

  • Decreased mobility spend without changing carriers
  • Reduced internal IT support costs
  • Improved employee productivity
  • Maximum ROI from mobile technology investments
  • Increased mobile data security

In our next post, we’ll tell you more about Wireless Analytics, why we are a leading provider of MMS, and how to uncover sales opportunities. But why wait? To learn more about Wireless Analytics right now, please contact Chris Maggio at cmaggio@wirelessanalytics.com or 978-783-7474.



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